Happy Industry first collection in Stockholm
by Cosmina Dinu
What is it about these fairs that make people crazy, paying flight tickets (closing one eye on inflated carbon prints), booking one year in advance their hotel, ordering guides and making seletion maps? I believe is the enthousiasm. And meeting the youngsters.
Today, we’ll talk about about one of our findings while strolling relaxed but aware around Greenhouse – young designers pavillion inside Stockholm Fair. Jonas Wagell‘s “design with a smile” motto flanged over his entire collection for the newly appeared Swedish brand Happy Industry.
Playfull and colored, the objects are either taken out a fairytale or creating one for each of us. Meet the Odds , Bold, Cage, Symbio, Etore and Tilt. Let’s see what they’re up to.
Odd
Lamps, bowls and vases
Meet the Odd family, a product series consisting of four pendant lamps and four bowls. The items have a playful and strong character created by combining a colourful bowl in aluminium with a base of solid birch or white ceramic in various ways. And upside-down.
Bold
Wall Clocks
These wall clock tell time loudly with bold colours and chubby features, yet has a whispering simplicity with it’s honest and simple shape. Bold comes in two sizes. The small clock is 30 cm in diameter and the large one is fifty.
Symbio
Table lamp
Symbiosis is a table lamp with classic features, suited for modern low energy light bulbs. The table lamp is designed to aesthetically fit the new dimmable low energy globes. The simple and analogue features enhance an old-fashioned feeling and further distract attention from the modern light source.
Cage
Multi-purpose baskets
Cage is a set of multi-purpose baskets with a contemporary design inspired by old-fashioned fruit harvest baskets. The baskets come in three sizes. The smallest one is ideal as a fruit basket since the open design allows airflow and prevent the fruit from going bad and the largest size is perfect for containing wood by the fire place.
Etore
Candlesticks
Etore is a playful candle stick with a simple shape, but strong character. Its geometrical form is homage to the design language which had its greatest era
during the mid Eighties.
Tilt
Candleholder
The heavy, rounded base makes the candle holder tilt, but never tip over.
The candle holder Tilt is part of a product series in glass which also include a bowl and two vases, all sharing the same characteristic shape.
So, which character were you?
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